Abstract
Organizational hypocrisy has emerged as a framework for analyzing discrepancies between discourse, decisions, and practices across various types of organizations, although its empirical and conceptual systematization has been limited. This study examines the evolution, intellectual structure, and thematic trends of research on organizational hypocrisy through a bibliometric review following the PRISMA protocol, considering articles indexed in Scopus from 1990 to 2025. Scientific productivity indicators, Lotka’s, Price’s, and Bradford’s laws, co-authorship, co-citation, and keyword co-occurrence analyses were combined using Biblioshiny, alongside a content analysis aimed at mapping thematic patterns and conceptual evolution. Results show sustained growth in publication output, high authorial concentration, and a robust conceptual core centered on organizational hypocrisy, corporate social responsibility, and paradox. The thematic map identifies basic, motor, niche, and emerging themes, revealing established lines in legitimacy, social responsibility, and organizational communication, with sublines in educational contexts and public organizations. Conceptual evolution indicates a shift from macro-institutional explanations toward relational, situated, and process-oriented approaches, incorporating micro-organizational perspectives and technological tools, where hypocrisy is understood as a functional and strategically managed mechanism. It is concluded that, although the literature has achieved theoretical and analytical maturity, integration across sublines and levels of analysis remains limited, suggesting opportunities for comparative, longitudinal, and contextually situated studies that deepen understanding of the phenomenon and its management across organizational settings.
References
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