About the Journal

Revista RUTA (electronic ISSN 0719-5990) is a peer-reviewed academic journal published under a diamond open access model by the Department of Economic and Business Sciences of the Faculty of Social, Business, and Legal Sciences at the University of La Serena, Chile. It was founded in 1998 and has operated under a continuous publication model since 2025.

The journal is part of the Open Science System of the University of La Serena, promoting the free circulation of knowledge without article processing charges (APCs) or access restrictions for readers. All content is distributed under a Creative Commons CC BY 4.0 license, allowing for use, sharing, and reproduction with appropriate attribution.

Its aim is to publish original research, whether theoretical or applied, that makes a significant contribution to the advancement of the social sciences, with a particular focus on two main fields:

• Economics and Business
• Strategic Communication

RUTA prioritizes studies that explore current social, economic, and communicational phenomena, including empirical research, case studies, comparative analyses, methodological developments, or theoretical proposals with academic and professional impact. Contributions offering new applied perspectives to diverse contexts are especially welcome, with no restriction to a specific region.

All submissions undergo a double-blind peer review process to ensure fairness and academic rigor. The journal operates under a continuous publication model, allowing for faster dissemination of accepted articles.

Revista RUTA is intended for researchers, academics, and professionals in the field of social sciences, especially those engaged in economic, business, organizational, and communicational studies from a critical and applied perspective.