Social Media as an informative and educational channel. An opportunity to build bridges.

Abstract

Social media have transformed communication, learning and information exchange. Therefore, it is necessary to deepen research to determine the real education value. The following longitudinal observational study sought
to evaluate the impact of the Instagram account of the medical school of the Universidad de Chile. This was done through a questionnaire and seven interactive questions through the platform. Among the results, the questionnaire highlights that 55% of the followers received important information about the career from the platform, and 49,3% were educated on health issues. Similar
results were obtained from the interactive questions, in addition to the fact that 98% of respondents stated that LGTBQ+ respect and inclusion were promoted
and 90% considered that the initiative helped first-year students. From the above, the importance of creating a common student-teacher narrative through collaborative work on informational and educational strategies is discussed, concluding that the importance of this research lies not only in the need to disseminate information, but also in the construction of safe and respectful spaces.